![]() Learn the rules before you break them, you know? Some argue that maintaining the distinction is esoteric and old-fashioned, but professional designers really should understand the difference. Thanks to computers, many people today use the terms typeface and font interchangeably. ![]() ![]() Helveticaįont – the style of a particular typeface e.g. ![]() Typeface – a particular design of type e.g. Typography – the art of designing and arranging type Type – printed (or digital) characters or letters Whether you’re new to the biz or brushing up on the basics, we hope this handy intro to typography will help you take your work to the next level.Ī quick vocab lesson before we get started: In fact, typography is fundamental to what we do, and the right typeface can absolutely make the difference between a good design and a great design. If you’ve ever used a computer, or any electronic device for that matter (and if not, we’re both perplexed and impressed you’re reading this), you’ve seen type in action.ĭesign and advertising agency professionals use typefaces every day for a wide range of applications, from evoking emotions to enhancing the readability of text. Type is virtually everywhere these days: in books and magazines, on billboards and street signs-heck, even on shampoo bottles and the backs of cereal boxes-and that’s just in the physical world.
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